CAF merchandising & collaterals expression of interest
CAF has opened an Expression of Interest in merchandising product deals.
The main objective of this expression of interest is to select licensees who can use the CAF and CAF Africa Cup of Nations branded products and produce a wide range of merchandise.
CAF intends to develop and market the IP rights to generate revenue and produce CAF-approved merchandising products for its clients and fans worldwide.
To this end, CAF has:
- The ambition is to maximize licensing revenues by creating affordable and accessible products for the greatest number of people through all product categories and all approved sales channels.
- The desire is to offer a new, innovative consumer experience that leaves a lasting memory beyond the masses.
CAF wishes to give meaning and create value through its licensees in a spirit of collaboration based on:
- Know-How: Each licensee will be evaluated based on its experience and product range. The companies can promote their know-how, particularly in manufacturing and distributing innovative merchandising products.
- Experience: CAF is extraordinarily ambitious in terms of commitment. The licensees are expected to deliver innovative solutions for the CAF competition merchandise process.
The deadline for submission is 11th September 2024. Submission of queries and final proposal will be via email to the following emails: marketing@cafonline.com; legalaffairs@cafonline.com; procurement@cafonline.com